ART LOTTO

In 2015, the E. Zobel Foundation focused its efforts on raising consciousness for Filipino Art. This is especially difficult because in the Philippines, art is at the farthest end of the spectrum of needs, with over 70’% living below the poverty line.

Publicis JimenezBasic got common Filipinos to care about art by giving them a version of a game that they play every day: The Lotto.