GLOBE CREATE COURAGE

In December 2016, Publicis JimenezBasic worked with Globe Telecom to launch the most awaited movie of the season: Star Wars: Rogue One. Our centerpiece was a digital film that touched hearts all over the world and was eventually shared by millions.

Globe's Create Courage film captures the Filipino's cheerful perseverance when faced with challenges- even life threatening ones. It also celebrates our capacity to love and nurture deep relationships that last lifetimes.

By the end of 2016, the campaign helped solidify Globe's position as the number one telco brand in the Philippines. It also acted as a platform for donations for the Philippine General Hospital Children’s Ward.