HEINEKEN BAR 360

Heineken was going to launch for the first time in the Philippines and wanted to create brand awareness with one battle cry: Open Your World.

To do this, Heineken together with Publicis JimenezBasic created a 360 game that challenged the audience to guess the location of bars around the world to win a chance to visit those bars for real.

This has become one of the Philippines’ most successful launches of 2016.