JOLLIBEE JOY OF MISSING OUT

Filipinos are on their mobile phones 150 times a day, obsessed with their social feeds, worried about missing out on connections that matter to them. A condition that the internet has labeled FOMO - Fear of Missing Out.

Jollibee Chickenjoy turned FOMO into the Joy of Missing out, a campaign that makes disconnecting something to look forward to, because it’s when we’re not on our devices that we experience the things that bring real joy.

Publicis JimenezBasic demonstrated this with a brand film that the nation instantly loved, encouraging people to disconnect from devices and socialize for real over a bucket of Jollibee Chickenjoy.