LUCKY ME MOST DISTURBING DINNER

For a nation with strong family values, the 2014 Sage Journal finding came as a complete shock: 3 out of 4 Filipino teens would rather not eat with their families because the dining table was for being scolded.

Lucky Me! the Philippines’ most-loved noodle brand wanted to get teens back to the table.

Publicis JimenezBasic showed parents the effect of scolding, giving them a way to evaluate their parenting and take proper action through an integrated campaign that crossed multiple mediums.