MAGNOLIA BROWN EGGS THE FREEDOM TO CHOOSE

Magnolia wanted to introduce an alternative to the usual white eggs - Magnolia Brown Eggs

The challenge was to launch the brand in a relevant, impactful but cost-efficient way. The task was to make choices wisely.

By launching during the National Elections, it gave the most number of consumers the power to choose eggs more wisely during a time when the entire country was predisposed to making wise choices.