On Father’s day, Papa Ketchup, a brand known for it’s sweet blend and name that also means “Father” wanted to celebrate by paying tribute to men who were NOT fathers.

Publicis JimenezBasic worked with the brand to create a surprise for three couples where the wives announced to their husbands that they were now fathers through Papa ketchup bottles labeled “Papa ka na!” (You are now a Father).

In addition, limited “Papa ka na” bottles where sent all across the country to let other wives make the big reveal in their own way.