PJB POEM CALLS

Studies show that the average time a person is put on hold every time he calls a company’s trunk line is 2 minutes.

Publicis JimenezBasic wanted to turn those 2 minutes into airtime to promote Philippine Literature. Poem Calls replaced the phone lines’ waiting music with Filipino poems commissioned and recorded by 12 Filipino poets.  This  idea was highly praised by the academe, artists, poets and Agency partners.