THE MEDICAL CITY HURT BLOCKER

The Medical City, a leading hospital in the Philippines, wanted to show how good it is at caring for the heart.

So at the time when hearts were breaking all over the internet, The Medical City released The Hurt Blocker.

Publicis JimenezBasic designed a downloadable browser extension that blocks hurtful content on the internet. A special image warning people how the post may hurt them covered the page instead, while also leading people to get their heart checked at The Medical City.